Product Marketing Manager, Video Surveillance

Overview:

We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our VIGI business surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

Key Responsibilities:

• conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.
• Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration.
• Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.