Marketing Technology Architect

Job DescriptionSUMMARY: The Marketing Technology Architect is responsible for ...ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.* Design and Implementation:* Develop and architect marketing technology solutions that integrate with existing systems and align with business objectives.* Lead the support and optimization of relevant martech tools such as marketing automation platforms, CRM systems, analytics and tracking tools, testing platforms, budget-2-spend solutions, and other relevant technologies.* System Integration:* Oversee the integration of various marketing technologies and platforms, ensuring seamless data flow and interoperability.* Collaborate with IT and development teams to ensure the successful implementation of technology solutions.* Technology Strategy:* Ideate and support the strategic technology roadmap to enhance marketing capabilities and improve operational efficiency.* Stay abreast of emerging technologies and trends in the martech space to recommend and implement innovative solutions.* Data Management:* Manage the integration and utilization of marketing data across platforms to ensure accuracy, consistency, accessibility, and compliance.* Optimization and Troubleshooting:* Continuously assess the performance of marketing technologies and identify areas for improvement.* Troubleshoot and resolve technical issues related to marketing systems and platforms.* Collaboration and Stakeholder Management:* Work closely with marketing teams, IT departments, and external vendors to align technology solutions with business needs and objectives.* Provide training and support to marketing teams on innovative technologies and best practices.* Project Management:* Manage and oversee the execution of technology-related projects within the marketing department, ensuring timely delivery and alignment with business goals.* Develop and maintain project documentation, including specifications, timelines, and deliverables.* Compliance and Security:* Ensure that marketing technology solutions comply with regulations and security standards.* Implement and enforce data protection policies and procedures to safeguard sensitive information.Supervisory Responsibilities pertaining to Programs and Projects: May supervise contractors. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities: training contractors and employees; planning, assigning, documenting, budget reconciliation and related activities; addressing complaints, troubleshooting, and resolving problems.MINIMUM REQUIRED QUALIFICATIONS:* Extensive Experience in Marketing Technologies:* Solid background in a variety of enterprise-class marketing technology systems and/or concepts, including marketing automation (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and CRM systems (e.g., Salesforce, Dynamics 365) and campaign delivery and channel optimization solutions (e.g., Sprout Social, Figma, On24, Qualtrics, Planful, Qualtrics).* Proficiency in data management and analytics tools (e.g., Google Analytics, HEAP, Tableau, Power BI), with experience in program testing (AB), data integration, and performance metrics.* Solid understanding of CDP, data warehouse, DAM, and specialty martech solutions and/or concepts.* Advanced Problem-Solving Skills:* Ability to triage and resolve complex technical issues across integrated marketing sApply here: